I help founders and teams turn ideas into products that move fast and create impact.

Whether you're two people in a garage sketching on napkins, or 1000 people scaling fast in a shiny office — I adapt my approach to match where you are and what you actually need.

I help you validate your concepts, design prototypes, build design capability, and become investment-ready.

If you are a startup or scaleup

I provide design leadership to help you build teams, systems, and strategic thinking that drives results.

If you are an established organisation

Recent experiences

Head of Product Design
Lyrebird Health
Aug 2025 — Present

Head of Product Design
Easygo | Stake.com and Kick.com
Feb 2023 — May 2025

Global Lead, Experience Design
Property Exchange Australia
Apr 2021 — Jan 2023

Design strategy

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Research operations

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Service design

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Customer journeys

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Ethnographic studies

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Design thinking

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Design strategy • Research operations • Service design • Customer journeys • Ethnographic studies • Design thinking •

  • Abi is not only an amazing designer, but more importantly an amazing person. Abi possesses a terrific disposition and is a genuine team player. His work ethic, professionalism and efficiency made him a real popular and invaluable member of our team.

    James Gold, Head of growth at Modeus

  • Abi is an expert in his field, he has both the technical and communication skills to deliver results all the time. He is highly motivated and sees the big picture, he drives energetically towards his goal. He is a great asset to any company.

    John Yu, Senior manager at Capgemini

  • Abi's solid technical knowledge of HTML & CSS was a plus - as it allowed me to converse with him in development lingo and work together to make the designs flow around the limitation of web browsers and a plethora of devices.

    Felix Satyaputra, Staff engineer at Zendesk

  • Abi is a very passionate designer and takes pride in his work. His understanding of user experience design is astute and he is always willing to learn new skills. I enjoyed working with him and he would be a great addition to any organisation.

    Pankaj Yadav, Digital strategist